Noma — Visual Identity & Editorial Design
The graphic design direction for Noma was guided by the brand’s core values: Grounded, Natural, Spatial, Calm. The logo was developed as a minimal typographic mark, paired with subtle Japanese-inspired motifs to reflect balance and craftsmanship. A restrained color palette of warm neutrals, sage, and charcoal reinforced the brand’s connection to honest materials and serene interiors.
Branding assets were designed to feel timeless and understated, with typography choices that balance modern sans-serif clarity and refined serif elegance. Editorial layouts emphasized spacious compositions, generous white space, and storytelling that highlighted Nomu’s philosophy of equilibrium. Together, these elements created a cohesive identity system that translates seamlessly across print, digital, and social platforms.
