STEP BY STEP is a modern runners’ club that welcomes a diverse community of runners from all walks of life—whether you’re a beginner or an experienced athlete. The brand identity is bold and vibrant, built around bright lime and purple colors that inspire members to embrace confidence and take their journey one step at a time.
The logo design draws on familiar visual cues but is elevated through striking digital layouts and clean aesthetics, ensuring it feels both approachable and distinctive. STEP BY STEP also celebrates runners who enjoy unique experiences, such as the Dawn Run and the Moonlight Run, making the club inclusive of those who thrive outside traditional schedules.
For this project, I relied on Adobe Photoshop—still my preferred platform for creating digital ads—because of its flexibility and powerful design capabilities. It allowed me to craft visuals that are not only functional but also expressive of the club’s bold spirit.
